I have to choose an international country and discuss the culture and how to use that information in the marketing process. I have to use Emirates

Airlines as the global company and its SWOT Analysis. The information I have to consider includes: 1. Brief introduction and background on the

company 2. Brief introduction about the country 3. Brief introduction about the product or service 4. SWOT analysis about the company 5. SWOT

analysis about the country 6. What is the unique culture of the country and how you will use the culture to market the product or service in this

country? 7. How will you use the Marketing Mix “4P’s” in creating the marketing strategy? 8. Conclusion and recommendations. 5 pages 1.5 spacing