Can males be influence to side with abortion laws even if this subject is not affecting them personally?
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Receiver and channel factors are important when persuading the audience. The message can succeed or fail to persuade an audience due to their receiver characteristics. For example, an commercial about how abortion laws are violating women’s rights and unconstitutional. The target audience is ideally women, however there are women who approves the legal policy to ban abortion. This law is threating women’s freedom of choice, eliciting reactance – when our freedom to do something we value is threated, motivating to restore our freedom. Commercials or advertisements can use controlling languages especially elections to increase the severity of the threat. These words can include “must”, “ought”, and “should.” (pg. 126-127, chapter 6). The greater the threat, the greater the reactance.
Theories suggest the receiver can resist counter-arguments in persuasive messages (inoculation theory). A politician can speak on the anti-abortion laws and point out the counter-arguments from the competitor. This is called supportive message. The audience based on their beliefs and values side with the anti-abortion laws; increasing the resistance of persuasion for the competitor’s arguments for pro-choice laws.
1) What other receiver factors help speakers persuade the audience?
2) Can males be influence to side with abortion laws even if this subject is not affecting them personally?
Answer these two questions posted as well.