Critically analyze IKEA’s foray into Russia. In what ways was it successful?

 Critically analyze IKEA’s foray into Russia. In what ways was it successful?

. Discuss the challenges faced by IKEA and how the company tackled these challenges and made a mark in the Russian market.

. Since IKEA continued to face several bureaucratic challenges in Russia, the retailer planned to halt its expansion in the country. What should IKEA’s business strategy be in the future?