Describe factors that will influence how consumers view and, ultimately, purchase products and services.
Using the CSU Online Library, locate an article at least three pages in length that discusses how the field of marketing is influenced by the buying
behavior of consumers. This could involve articles that discuss how consumers actually interpret information about products and services as well as
the subsequent impact on their purchases. Incorporating elements of the consumer decision-making process discussed in the Unit I PowerPoint presentation would also be applicable to this article search.
Respond to the questions below in your article review.
Summarize the article, and include an analysis of how the actions of consumers could affect the organization as a whole.
Describe factors that will influence how consumers view and, ultimately, purchase products and services.
Explain the steps in the consumer decision-making process and how they relate to your selected article.