Task 1 – Introduction to the business: Business purpose Describe the purpose of the business Analyse the legal structure of the business Discuss

the importance of stakeholders on the operations of a business Task 2 – External factors Recognize external influences that may impact the

business Use the external influences to produce a SWOT analysis for the business Task 3 – Marketing Describe the marketing strategy / marketing

mix of the business Explain the likely use of Product Portfolio Analysis (product life cycle and/or the Boston matrix) to make business decisions

Task 4 – The impact of external factors on the marketing mix Analyse the extent to which external factors have influenced the marketing mix of the business and/or are likely to impact them in the future.