Individual project, each student will have a brand from a list of brands provided by the instructor. Answers must be written in essay format, which

means that you shall provide you opinion on each topic. Clearly identify each question with its answer. PDF or MS Word are mandatory. Questions:

Define YouTube as a crowdsourcing media vehicle. List advantages and disadvantages of using YouTube for your brand in your country. Explain

how you would combine Paid, Owned and Earned media for your brand throughout one-year period in your country. Suggest different events that

your brand could develop or sponsor in your country. Explain Objectives and production of those events. Company: Puma Football Shoes Country: Ukraine