Explain the process of environmental assessment. What are the major international variables to consider in the scanning process?

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 Explain the process of environmental assessment. What are the major international variables to consider in the scanning process?

 

Discuss the levels of environmental monitoring that should be conducted. How well do you think managers conduct environmental assessment?

 

Discuss the impact of the rise of emerging-market countries on the strategic planning of firms around the world.

 

How can managers assess the potential relative competitive position of their firm to decide on new strategic directions?

 

Discuss different international strategies: global, multidomestic, and transnational.

 

 

Compare the merits of the entry strategies discussed in this chapter.

What is their role in an integrative global strategy?

 

 Discuss the considerations in strategic choice, including the typical stages of the company and the need for a long-term global perspective

 

 

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