Global Marketing Essay Rewrite

Published by dun d on

Here is my professor comments: Having read your draft, please find my comments: Please carefully read the task in the assessment brief. Essentially, the paper needs to focus much more on value creation. There is only a short section saying that Coke sells happiness. This needs to be deeply investigated and discussed. Why is this the case? How do you support this theory? You might analyze TV commercials or slogans and serve those up as evidence that this is indeed the value proposition. Who does happiness create value? What is this value?

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