How is (or is not) the business-level strategy supported by its functional strategies?

Please answer these questions about the "Yeti" Company.
Analysis of business-level strategy used by the firm (20%)
What is the firm’s primary industry? What is the generic strategy (cost leadership, differentiation, and focus) used by the firm in this industry?

What customer needs do the firm’s products/services satisfy? What market segment does the firm serve? How does the firm use its distinctive competencies to serve the customer needs?
How is (or is not) the business-level strategy supported by its functional strategies?
Is the chosen generic strategy appropriate given the firm’s external and internal environments? Why or why not?
Does the firm use other business-level strategies to compete e.g. chaining, franchising, product proliferation, product development etc.? How effective are these strategies?