How will target customers and collaborators become aware of the company’s
Assignment: Create 3 slides, with content for market value map. The contents are incentives, communication and distribution (one of them in each
slide). The company is Apple. Answer the question with research and also include the metric (how it can be measured). I will list an example.
Example: Competition What other offerings aim to fulfill the dame need of the same target customers? Metric= Market share for individual markets
. The growth rate of every market. The spending per transaction in e-commerce websites Example: Collaborator Value What value does the offering create for the company’s collaborators? New customers added from collaboration. The number of new collabrations enabled by collaborations.
Exclusion of competition from its strong supply chain. New product and service take rate and WOM as a result of collaboration 1. Incentives What
incentives does the offering provide? Metric= ?? 2. Communication How will target customers and collaborators become aware of the company’s
offering? Metric= ??? 3. Distribution How will the offering be delivered to the target customers and collaborators? Metric= ???