In your response please take a stand on which of the two you see as better positioned and why?

P‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍harmaceutical Industry in the 21st Century Assignment Please answer the following questions for the assigned case (points for each question in parentheses). The case notes that share prices of firms in the Pharma industry have fallen by 25% since 2000 at the time of the case. In a separate study in 2006 Accenture estimated that $3/4 trillion in enterprise value, or over one third of total industry value, has been lost in the

pharmaceutical industry, just since 1999. We want to understand the decline in value for the pharma industry. In general, a systematic approach to understand a change in industry value is to understand the industry structure as it stood at an earlier point in time and then identify and

understand the implications of any important trends that have emerged in or impacted the industry. With that approach in mind please a) Conduct a full structural analysis (Five Forces) of the industry identifying your main takeaways (20 b) Explain how the significant trends

mentioned in the case help us understand ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍the value change.(10) c) Please describe Pfizer and Merck’s strategy in response to these trends (20) d) How well have the strategies of Merck and Pfizer responded to these changes in industry structure specifically have they improved or

weakened the firm’s positions with respect to that structure?

In your response please take a stand on which of the two you see as better positioned and why?

(10) Submission deadline: April 9, 2021 PM This assignment is an individual assignment. Be sure to refer to each exhibit in the relevant places in the paper. The results of the application of various analytical tools, for example, are appropriate for exhibits.

1) The main analysis can be up to 4 single-spaced pages in 12 pitch font. Please do not exceed this page limit for the main text. No separate executive summary is required. Appendices, exhibits, if any, can be additional. You may use 4 or fewer exhibits to support your arguments. This is additional to the four pages of writing that you are allowed for the main ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍text.