For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for your real-world healthcare organization. The Marketing Plan must contain the following sections:
Executive Summary Provide a brief summary of the marketing plan. Introduction State the objectives of the strategic plan. Explain how your marketing plan will achieve specific objectives and support the organizations business plan and strategic plan. Market Analysis Describe the
organizations products and services Explain how these products and services meet the needs of the organizations determined customer base. Include relevant aspects from the SWOT analysis you conducted in the second assignment. State the competitive advantage your plan provides. Environmental Analyses Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace. External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the
organization. Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan. Marketing Mix Describe the marketing opportunities and marketing goals for your chosen HCO. Explain the marketing strategies that are employed in your plan. Apply market segmentation to your plan based on the target markets you have identified. Explain how database marketing was used or why it was not included in your marketing plan. Plan Evaluation Discuss methods of performance evaluation and
monitoring that will be used to evaluate the success of your chosen healthcare organizations marketing plan. Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing. Conclusion Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your
marketing plan supports the goals of your chosen healthcare organizations strategic plan. * Must utilize at least 10 scholarly sources in APA style.