Module 09: Decision-Making for Entry Strategies and Organizational Structures
In Chapters 8 and 9, we reviewed several types of global expansion strategies a company can undertake when entering new markets.
For this assignment, you will read a case study about Starbucks expansion into the Indian market (p. 413 in the textbook) and then respond to, and
make decisions, based on the following questions:
What inspired Starbucks to venture in to India?
What were some of the companys early
concerns and other obstacles?
How would you describe Starbucks approach to entering India and how Starbucks was influenced by cultural
differences to adapt its offerings for the Indian market? Why did Starbucks want to enter India through a joint venture? Specifically, what benefits did Starbucks and the Tara Group both gain by partnering with one another? What synergies were present?
What conflicts occurred and how
were they resolved? Now, assume the role of the Director of Starbucks Indian strategic planning team. You have been tasked to explore the benefits and challenges of expansion into foreign countries through joint-venture partnerships.
Describe the opportunities, benefits, and
concerns that Starbucks might face by doing so. Summarize the cultural environment, choose an entry strategy from the text, and describe how you would implement this entry strategy. Make sure you are very detailed in your explanation.
Your well-written paper should meet the following requirements: Be 5-6 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the
content minimum requirements. Use Saudi Electronic University academic writing standards and APA (7th ed) style guidelines. Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles. Review the to see how you will be graded for this assignment.