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Give an overview of the following distribution channels:

•   Channel levels: Direct versus indirect distribution
• Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems

Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution.

Determine which of the following channel members you will use, and explain why:

• Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth
• Direct: Catalog, telephone, sales force, and so forth

Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.

Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.