Topic: Case Write-Up for Seafood Restaurant – Red Lobster

After your research to answer following questions in details, (Please, the references should not counted as in 1100 words)

1. How has Red Lobster’s positioning changed over time? Do you think the new positioning will be effective?

2. Does Red Lobster’s repositioning strategy run the risk of alienating existing customers? Can they successfully target multiple customer segments at the same time?