. Understand how is the process of building a marketing plan
The report should include the following stages: 1. Review and order the facts that are related to the case. (attached)
2. Identify the main problems that arise in the case.
3. Analyze alternatives or action plans based on the facts reported in the case.
4. Recommend solutions by providing rigorous arguments for and against them. The document must include an analysis of the strategy followed, a diagnosis of the situation, and recommendations for the future. Report Objectives to be cover part of the report.
1. Understand how is the process of building a marketing plan
. 2. Understand how to do a segmentation exercise, target choice, and positioning.
3. Consistently give value to the elements of the marketing mix and build the marketing plan on those values.
4. Construction of marketing plans for products that represent a radical innovation. Please feel free to add appendix after two pages to refer too. I do expect high quality