What are the pros and cons of this marketing plan?
Read: Marketing Management Part 5, Chapters 12, 13 & 14 Read: Brandwashed First Four Chapters. Case Study 2: Write a 3-5 page written
reaction paper on the pros and cons of mplans.com example ‘Sigmund’s Gourmet Pasta’ Plan. To access the plan follow the instructions below: Go to www.mplans.com. Enter ‘Search Free Plans’. Check ‘show free plans only’. Scan down until you find ‘Pasta Restaurant Marketing Plan’. Enter
‘Sigmund’s Gourmet Pasta’ plan. Read the entire marketing plan (1.0 through 5.0). Written Assignment: Based on your textbook readings and
classroom activities to date, if you were a potential investor in this company would you invest? Yes or No. Why? What does the contingency plan say about the owner, the proposed marketing theory, strategy, tactical planning, etc.? What are the pros and cons of this marketing plan? Write a