a‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ report on the public health campaign ‘Slip,slop,slap’ . The report should be around 1100 words-1200. The report should include the following

sub headings : introduction ( Background to the campaign. Rationale and reasons for the campaign, including the public health problem that the

campaign is designed to address, and the extent and importance of the public health problem;) . Methods (What was done, how and for what

duration in order to achieve campaign aims (usually to change modifiable risk factors such as individual behaviours). Methods includes content of any messages and media for message presentation and ways of communicating these messages to the target audience. Results of the

campaign: How effective the campaign is or was; how successfully messages or information reached the target audience; quality of the messaging and delivery; selection of the target population; matching of the message to its audience; crucially, the measured effects of the

campaign on the target population and the public health problem the campaign of campaign results: Implica‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍tions of the campaign and its results for public health and future campaigns. What public health practitioners can learn from the experience of the campaign and its results. What more needs to be done to reduce the public health problem that your chosen campaign was designed to address; innovative yet realistic

solutions; politically, socially and culturally acceptable, economically feasible and likely to improve on campaign efforts so far. Includes insights public health practitioners can gain from this campaign experience, and how these insights might apply to future public health campaigns.

Include critique of the campaign’s effectiveness based on your interpretation of that evidence for its results and effectiveness. Critical evaluation and appraisal need not be simply negative fault-finding; critical evaluation should also identify valid positive, praiseworthy aspects worth

emulating in future campaigns. The discussion section answers this question:

What should we conclude from the results of this campaign so far, and where to next?

Finally a list of references at the en‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍d