Best brief History of How Your Privacy was Stolen ”Grindr and Ok Cupid” UPDATED 2023

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The advertising industry has undergone a dramatic transformation in the past decade. In the past, advertisers had to guess where they could reach potential customers on television, radio and print. Now, much of the advertising budget is spent online where advertisers are able to reach specific individuals who are most likely to buy their advertiser’s product or service.
Through Google they know what you have searched for and deliver ads for that. Amazon knows what you buy and suggests products based upon that. Facebook knows a great deal about your life through your posts, you friends, your messages as well as any web site you sign in using your Facebook credentials.
By matching email addresses, mobile phone numbers, IP addresses, advertisers can identify who you are and where you live. Superimposed upon this system is a network of data brokers who buy and sell data from online companies and assemble disparate pieces of data into a profile of individuals that undoubtedly include you.
There is hardly any regulation of this data ecosystem. For an example, read the linked New York Times articles on data apps and the data they provide and respond to the questions below.
A Brief History of How Your Privacy was Stolen Grindr and Ok Cupid Spread Personal Details, Study Says Do you find any of these particular practices to be ethically questionable? What are those practices?
Why do you think these practices are unethical using one of the ethical theories in your toolkit?
Are you surprised or alarmed that so much of your personal data is available in this ecosystem?
Do you think the system ought to be changed to eliminate these practices and, if so, what changes would you suggest?
Discussion Learning Activity The advertising
The advertising industry has undergone a dramatic transformation in the past decade.  In the past, advertisers had to guess where they could reach potential customers on television, radio and print.  Now, much of the advertising budget is spent online where advertisers are able to reach specific individuals who are most likely to buy their advertiser’s product or service.
Through Google they know what you have searched for and deliver ads for that.  Amazon knows what you buy and suggests products based upon that.  Facebook knows a great deal about your life through your posts, you friends, your messages as well as any web site you sign in using your Facebook credentials.
By matching email addresses, mobile phone numbers, IP addresses, advertisers can identify who you are and where you live.  Superimposed upon this system is a network of data brokers who buy and sell data from online companies and assemble disparate pieces of data into a profile of individuals that undoubtedly include you.  There is hardly any regulation of this data ecosystem.  For an example, read the linked New York Times articles on data apps and the data they provide and respond to the questions below.
  • Do you find any of these particular practices to be ethically questionable?  What are those practices?
  • Why do you think these practices are unethical using one of the ethical theories in your toolkit?
  • Are you surprised or alarmed that so much of your personal data is available in this ecosystem?
  • Do you think the system ought to be changed to eliminate these practices and, if so, what changes would you suggest?
Do you find any of these particular practices to be ethically questionable? What are those practices?
The mining of personal of personal data to frame marketing strategies, in my opinion, has gone a bit too far. Everything you do online, every keystroke is tracked and algorithms decide how best to target you.
While some in the industry, and even some consumers, will say that this technology is useful in providing access to the products and services that the individual consume actually want (New York Times, 2020). Your information online is in many cases, up for sale to the highest bidder. There is a great deal of money to be made in providing personal information online to commercial businesses.
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References:
1. Kumar, N., Cao, J., & Krombholz, K. (2016). An Analysis of Privacy and Security Issues in Mobile Dating Applications. 
2.  Dhir, A., & Tsai, C. C. (2019). The Privacy Paradox in the Age of Tinder and OkCupid 
 3. Faden, E. G., & Nguyen, M. H. (2019). Your Data is Being Manipulated: The Dark Side of Dating Apps. Journal of Cyber Policy, 4(3), 349-358.  
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