You are appointed as an international business strategy consultant to a UK/US

You are appointed as an international business strategy consultant to a UK/US- based multinational company (MNC) seeking to enter one of these

emerging markets: Brazil, India, China or South Africa. As a consultant you are asked to write a report critically analysing the international business

environment of the chosen emerging market and advise the Board of the MNC on the strategy (ies) they could adopt to penetrate and expand into your chosen emerging economy. Note: You should be using appropriate concepts, frameworks and theories discussed in the ‘International Business Strategy’ module to support you analyses and discussions.